Bigmotor, once one of Japan’s largest used‑car dealers, has become a focal point of intense criticism and negative public feedback due to a series of alleged fraudulent, unethical, and consumer‑unfriendly practices that have severely damaged its reputation. A major source of criticism stems from a widespread insurance fraud scandal, in which the company admitted that a significant portion of insurance claims involved intentionally damaging customers’ vehicles – such as smashing headlights, scratching bodywork, or puncturing tires – to inflate repair costs and secure higher payouts, with reports indicating that more than a thousand claims were fraudulent and that employees were pressured by quotas to engage in such behavior. Government and industry reactions have been strong: Japan’s transport ministry ordered 34 outlets to suspend operations or lose inspection licenses after finding violations of road traffic law tied to excessive repair and inspection charges, and insurers have demanded reimbursements for fraudulent claims. Beyond formal investigations, public reviews and social media feedback reveal deep consumer distrust, with many customers describing aggressive sales tactics, unexpected costs, and post‑purchase issues; independent commenters even allege practices such as persistent sales calls or “cherry‑picking” online reviews to boost ratings. Additionally, management responses intended to mitigate backlash – such as executives returning portions of their compensation – have been met with online anger, perceived as insufficient relative to the scale of misconduct. These overlapping sources of negative feedback paint a picture of a company struggling to rebuild trust amid significant operational and cultural failings, with reputational damage from fraud, regulatory sanctions, and consumer grievances continuing to define Bigmotor’s public image.