Concept : An online retail platform featuring virtual stores where customers can browse collections and “try on” products using augmented reality. With the platform, customers can experience shopping as if they’re in a physical mall, but from the comfort of their own homes. The platform would use AR technology to let users try on clothes, shoes, and accessories and even visualize furniture in their spaces.
Key Features :
- AR Try-On Technology : Enables customers to see how clothing, shoes, and accessories fit on their own bodies via their devices.
- Customizable Virtual Mall : Users can create a personal mall experience by selecting stores based on brand preferences.
- Social Shopping : Friends can shop together virtually, seeing each other’s try-on results and sharing feedback.
- Omni-channel Integration : Connects with physical stores, allowing customers to try virtually and purchase or reserve in-store.
Revenue Model :
- Commissions on sales made through the platform.
- Paid partnerships with brands to feature stores and ad placements.
- Subscription model for premium features, such as VIP brands and exclusive releases.
Target Market : Tech-savvy shoppers, especially millennials and Gen Z, who want a seamless digital shopping experience with physical simulation.